Think!

I got into product photography about six years ago. At the time, I never thought much about it because I was primarily focused on photographing people. That changed when I was given the opportunity to shoot a product campaign for Think!

The goal was to communicate two key ideas: the bars were light in calories, but bold in flavor. I immediately wanted the imagery to feel just as bold, using vibrant colors and a playful visual concept.

We decided to photograph the bars floating in midair, creating the feeling that they were so light, they could actually float. It was a fun challenge to translate the product’s key selling points into a visual story while still making the imagery feel energetic, colorful, and appetizing.