In the past year I’ve taken over as the Awassa Children’s Project’s Creative Director. It has been the best experience of my life getting to work so close with this organization. I’ve been gathering photos & info in hopes of putting together marketing materials for the project. I was almost in shock to learn that the Children’s Project had gone on for 10 years with next to nothing in print materials to show exactly what the center is and how it functions. It says a lot about the passion of the board members in raising donations with little to show potential donors.
I am happy to announce that for the first time ever, the Children’s Center has its first booklet! I’ve spent this past year cleaning up old cob webs and getting back to where I started, graphic design.
I’m really excited about this book! It’s 64 pages and is divided up into three main chapters that symbolizes the Ethiopian flag.
Green Chapter: Environment
Yellow Chapter: Vocational Training Center
Red Chapter: The children’s yearbook
When people ask me about the Children’s Center, I always have a hard time explaining how much actually goes on there. It’s so much more than just an orphanage. I think this booklet will finally help people understand what the Children’s Center is all about and I hope it will help raise donations for the center and generate interest in our project.
I’d like to give an extra special thanks to Aaron Albarran who designed the new logo. We really love it and it will continue to be the nucleus of all our branding moving forward.
I invite you to celebrate the launch of the booklet as well as the Children’s Center’s first TV commercial next week at our annual Summer fundraiser. If you’re in the Chicago area next week, please stop by for free drinks/food and pick up your free booklet!